We bridge the gap
between amateur play
and global recognition.
CashCup is a Saudi sports-tech event management company. We design and operate high-stakes amateur tournaments while capturing verified player data — turning local talent into scoutable, professional-grade assets.
MISSION
Turning amateur grit into global glory through elite competition and real rewards.
VISION
A global sporting ecosystem where every amateur athlete — regardless of background — has a clear, rewarding path to being seen and celebrated.
A short, fast story.
Started as a backyard football tournament between four cousins. Quickly grew into a movement.
Flagship event reached 200M+ media impressions and 1,000+ players in attendance.
Distributed real cash rewards to amateur winners across multiple sports.
Pivoting from tournaments-only to a full-service multi-sport event agency.
Meet Kashaf — the engine behind every event.
Kashaf is our proprietary AI-driven sports event and player management system. It runs our tournaments end-to-end and captures the verified performance data that turns amateur athletes into digital resumes scouts can actually use.
- EVENT LOGISTICS✓
- PLAYER REGISTRATION✓
- LIVE STAT TRACKING✓
- DIGITAL RESUMES✓
- SCOUT PIPELINE✓